V&Co. Beauty Curly Pop Curl Defining Shampoo with Peptide Technology - 12 fl oz

This custom-formulated, curl-enhancing shampoo is engineered to gently cleanse while delivering intense hydration and structure to all natural curl types. Powered by a proprietary Peptide Technology and infused with nourishing jojoba oil, it penetrates deep into the hair fiber to reinforce elasticity, reduce breakage, and seal in long-lasting moisture. The lightweight formula removes impurities without stripping away natural oils, actively reducing frizz and leaving your curls, coils, and kinks touchably soft, bouncy, and perfectly defined. It is 100% vegan, cruelty-free, color-safe, and completely free from sulfates, parabens, phthalates, gluten, and artificial dyes.